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Efficiency is great. But it does not always create growth. After my last post, I found myself thinking more about the idea of efficiency. I said efficiency is great, but it does not automatically translate into growth. And that is true. Most marketers would love more time for strategy. More time to think, plan, and understand what is actually happening across the journey. But even when you get that time back, strategy still stalls if the data is unclear or scattered. That is

From automation to personalization — where the real growth lies. AI for Efficiency or Growth: What's the Trend? Recently, someone asked me: “Do you think companies today are using AI more for efficiencies or for data insights? Without hesitation, I said, efficiencies. It ’s the fastest, most measurable win: automate a task, trim a timeline, lower a cost. And to be clear, there’s nothing wrong with that. Efficiency matters. But I can’t shake the feeling that many teams are sto

A few days ago, I shared a late-night progress update on LinkedIn about how I used AI to turn seven detailed startup playbooks into one unified Agile master backlog. That post sparked a wave of curiosity. Founders, PMs, and marketing leaders all wanted to know how I did it. What prompts did I use? How did I structure the playbooks? And how did AI help without taking over the strategy? Those questions inspired this follow-up and the creation of a new Human-in-the-Loop Toolkit

My Initial Worry Over the past few years I have been leaning on AI tools to help me brainstorm, refine, and validate ideas for multiple...