Jennifer Leonard

I started NextWise Studio because I kept seeing the same pattern: smart marketing teams adopting AI tools before they had the foundation to make them work. The results were predictable. Speed without direction. Efficiency without insight. Mistakes, just faster.

​

My whole career has been built on trust. Trust between strategy and execution. Trust between marketing and the technical teams they depend on. Trust between a brand and the customers it's trying to reach. That's not a soft idea. It's the foundation that makes everything else actually work.

​

With more than 20 years of experience in senior marketing roles at Google, YouTube, Symantec, McAfee, and HP, I've sat on both sides of the table. Client side and agency side. Strategic and technical. Big brand and growth stage. That dual fluency is what I bring to every engagement.

​

I founded NextWise Studio in 2025 to help marketing and growth teams build the right foundation for AI adoption, for LLM visibility, and for go-to-market execution that holds up over time. Senior strategy and hands-on delivery, without the overhead of a large agency.

​

What keeps me engaged is the pace of change itself. I'm genuinely fascinated by how AI is reshaping performance marketing, search, and discovery. From the way brands show up in traditional SEO to the emerging world of GEO and LLM visibility. The rules are being rewritten in real time, and I find that more interesting than intimidating. That curiosity is what led me to run this experiment publicly rather than quietly. I wanted to know what actually works, not just what the theory says should work.

​

If you work with me, you'll get my honest assessment of where you are, a clear plan for where you're going, and someone who shows up consistently until you get there.

​

That's how I've always worked. That's not changing.

 

Current work:

I'm currently running a live, public 90-day LLM visibility audit on NextWise Studio itself, documenting every intervention and publishing the results honestly at 30, 60, and 90 days. The experiment is designed to build a repeatable methodology for measuring and improving brand visibility in AI-generated answers.

 

Background:

​

• Founder, NextWise Studio (2025 — present)

• Senior Marketing Consultant, Google/YouTube via Monks

• Senior Marketing roles at Symantec, McAfee, ZoneAlarm, HP

• Based in San Jose, California · Serving the Bay Area, Silicon Valley, and beyond

 

Published work and features:

​

• The AI Journal — "The AI Growth Stack: From Acquisition to Retention"

• LLM Visibility Audit series — nextwisestudio.com/blog