Problems I Solve
I help marketing teams and leaders bridge the gap between strategy and execution using data and storytelling. My work is focused on solving real, persistent challenges that block growth, engagement, and retention.
Go-to-market & Product Strategy
Low adoption of new products or features
Disconnect between product functionality and user needs
Messaging that doesn’t resonate with target audiences
Misalignment between marketing, sales, and product
Digital Commerce & Growth Optimization
High drop-off rates in sign-up and conversion funnels
Underperforming digital commerce experiences
Inefficient user journeys and poor UX
Disjointed messaging across touchpoints
Retention & Lifecycle Marketing
High customer churn
Low engagement with lifecycle touchpoints
Missed opportunities for upsell and loyalty
Lack of personalization across email and CRM
How I Help
Go-to-market & Product Strategy
Competitive analysis and audience research
Messaging frameworks and positioning strategy
Launch planning and execution
Cross-functional campaign development
Sales enablement collateral and creative development
Internal training and go-to-market playbooks
Digital Commerce & Growth Optimization
Conversion Rate Optimization (CRO)
Usability audits & customer experience enhancements
A/B & multivariate testing
E-commerce and platform strategy
SEO and performance analysis
Direct response copywriting
Pricing, upsell, and cross-sell strategy
Global expansion of proven initiatives
Retention & Lifecycle Marketing
Lifecycle journey mapping
Segmentation and personalization strategies
Welcome/onboarding flows and re-engagement programs
CRM strategy and marketing automation
Predictive modeling for churn reduction
AI-enhanced messaging and dynamic triggers
Loyalty programs and community engagement
AI-Enabled Marketing Transformation
Not just what’s now. What’s next.
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AI isn’t a feature — it’s a shift. I help marketing teams get AI-ready by clarifying goals, cleaning up messy data, and laying the groundwork for smarter, more personalized decision-making.
Whether you're exploring automation, segmentation, or early-stage predictive insights, I focus on what actually moves the needle — and what your team is
ready for.
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What I Offer:
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Data audit frameworks to assess readiness for AI-enhanced workflows
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Segmentation strategies informed by structured, meaningful insights
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Ethical automation and content planning that preserves brand voice
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Guides and playbooks that demystify how marketers can use AI responsibly — and creatively
Let’s build the foundation now — so AI adds value, not noise.