About NextWise Studio
Hi, I'm Jennifer Leonard.
I built NextWise Studio for marketing teams that are ready to move — but need a trusted partner to help them get there.
I’ve spent my career at the intersection of marketing strategy and technical execution — leading product marketing for Google and YouTube, driving lifecycle and retention programs for global brands, and helping cross-functional teams build the infrastructure AI actually needs to work.
My approach is hands-on and collaborative. I don’t hand off decks and disappear. I work alongside your team to clarify what matters most, build the foundation, and execute with you until it sticks.
Most organizations don’t have a strategy problem — they have a readiness problem. The data isn’t clean, the teams aren’t aligned, and the tools are outpacing the plan. That’s exactly where I do my best work.
With deep experience in strategic marketing, I specialize in guiding teams through the evolving landscape of digital marketing. My approach integrates customer-first strategies with data-driven insights, now encompassing the thoughtful adoption of AI to enhance personalization and efficiency.
My Services
AI Readiness & Marketing Transformation
[ 01 ]
AI isn’t a feature — it’s a shift. I help marketing teams get ready for it by clarifying goals, cleaning up data, and building the practical groundwork that makes AI add value instead of noise. Whether you’re exploring automation, personalization, or predictive insights, I focus on what actually moves the needle — and what your team is ready for.
Go-to-market & Product Marketing
[ 03 ]
From positioning and audience research to launch planning and sales enablement — I help teams bring products and features to market with clarity and confidence. Sharp messaging, cross-functional alignment, and execution that actually lands.
LLM Visibility & AI Search
[ 02 ]
Buyers are increasingly finding answers through AI-generated results, not just traditional search. I help brands show up consistently in those moments — by strengthening on-site signals, closing content gaps, and building authority across the ecosystem so LLMs and customers alike understand what you’re best at.
Retention & Lifecycle Marketing
[ 04 ]
Growth doesn’t stop at acquisition. I help brands deepen customer relationships through personalized journeys, smarter segmentation, and lifecycle programs that reduce churn and drive long-term engagement.
Senior Fractional Support for Agencies
[ 05 ]
Need senior marketing firepower without a full-time hire? I embed with agency teams as a strategic and execution partner — bringing cross-industry experience and a bias toward clarity and results.
Success Stories
From product marketing to global lifecycle programs, I bring strategy, messaging, and performance together to deliver work that moves the needle.
YouTube Ads
Industry:
Digital Advertising
Orchestrated a National Small Business Week social media campaign featuring YouTube creators highlighting local businesses and encouraging viewers to give #SmallThanks with Google reviews.
2 Million Views
Google Ads
Industry:
Digital Advertising
Developed in-depth case studies highlighting top brands’ mobile ad success. Distilled complex campaign strategies and tools into clear, actionable stories for marketers.
Featured at Google Marketing Live
McAfee
Industry:
Cyber Security
Optimized lifecycle messaging strategy through performance analysis, and leveraging customer insights and best practices.
Red Knight Marketing Excellence Award
+50% OR
+30% CTOR
Symantec
Industry:
Cyber Security
Led retention and go-to-market strategy for Symantec’s global e-commerce business across multiple security products. Drove lifecycle initiatives and optimization programs that fueled significant YoY growth.
Sales Acheiver
170% YOY
$1B Global Sales
Latest Thinking
I write about what’s actually happening with AI in marketing — what’s working, what’s not, and how to build for what’s next.
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From AI Pilots to ROI: Why Faster Marketing Still Isn’t Working
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Agentic AI Is the New Baseline — But Only If Your Foundation Is Solid
AI in Marketing
Empowering brands to engage smarter and faster.
AI is reshaping how customers discover, evaluate, and connect with brands. The organizations that will win aren’t the ones with the most tools — they’re the ones with the clearest strategy, the cleanest data, and the right partner to bring it all together.
I help teams build three things:
[ 01 ]
The infrastructure to collect and activate customer data effectively.
[ 02 ]
The strategy to deliver personalized experiences at scale.
[ 03 ]
The execution capabilities to optimize in real-time.
My Approach
Story-led. Data-backed.
Impact-obsessed.
I lead with sharp insight and clear intent — backing every decision with data and turning complexity into stories that actually stick. I rally cross-functional teams around a shared vision, proving what works through focused execution before scaling for lasting impact.
I believe the best marketing work happens when strategy and execution live in the same hands. That’s what I bring to every engagement.
The future of marketing isn't just automated
—it's intelligently personalized.
I’m here to help your team navigate that shift with clarity, confidence,
and a plan that actually works.
Get in Touch
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Brands I've helped grow.
